Lenovo Press Presentation

The flexible Lenovo IdeaPad Yoga combines the advantages of a laptop with those of a tablet computer. As part of its presentation to the press at the IFA exhibition, a fascinating and attractive “Urban Style” media presentation was designed that used visual elements to characterize the dynamism of the product. A landscape of cubes was created and its staging constantly varied using 3D video mapping. “Brick-wall-look” animations and special effects transformed product messages into exciting, eye-catching images. A dubstep dance performance was combined with the media stage show to create additional highlights.

  • Exhibition Show