Roadshow Bosch Siemens Household Appliances

“Activate Your Senses”: to mark the launch of the new generation of ActiveWater dishwashers, a mobile Experience Center for training and Europe-wide promotion purposes was created that enabled visitors to experience the message “Green Technology Inside” at first hand. Aspects such as future-oriented eco-friendliness, sustainability and high standards of engineering and quality took center stage. The motto “Floating Experience” enabled visitors to immerse themselves in the dishwasher environment and experience a world that appealed to all their senses.

The specially developed didactic design ensured the activation and involvement of visitors at every individual installation. A slide screen illustrated, for example, the aspect of energy efficiency. Visitors experienced the fascination of a touchscreen dealing with the subject of water efficiency. An audio chamber provided proof of how quiet the dishwasher is in relation to common everyday sounds. On a specially installed holo-stage, a holographic virtual Bosch engineer welcomed the guests and informed them about production, research and further highlights. In addition, other innovative compact Bosch appliances for cooking, refrigeration and coffee-making were presented in a show kitchen.

  • Holo-Stage
  • Bosch Brand Space
  • Audio Chamber and Slide Screen
  • Touch-Screen Application